View Sydney Interactive App
View Sydney Interactive App


Since 2010 we have delivered unique hand-crafted projects for exclusive brands such as Westpac, The Daily Telegraph, Taronga Zoo, Mirvac, BBC, Versace, Mister Minit and more.

Sydney Interactive is locally owned and operated in Sydney.

Our Alice in Wonderland App with selfie disguises and 3D characters, now available for iOS and Android

Nae-Design - Smart Marketing Design

We love making apps and designs that inspire and captivate! Contact us on
(02) 8970 3354 to learn more.


Taronga Zoo
News Corporation
The Daily Telegraph
Westpac Bank
Mirvac Retail Shopping Centres
Suncorp Insurance & Banking
VICTA Mowers
Briggs & Stratton Engines
BBC Broadcasting
Setanta Sports Broadcasting
Market City Shopping Centre Haymarket
National Australia Bank
Versace Fragrance & Cosmetics
Trimex Fragrance & Beauty
EMC Cloud Computing & Big Data
Mister Minit Shoe & Key Repair
Peppercorn Food Company
Laura Mercier Cosmetics
Terumo Medical Supplies
1000 Heads Marketing Agency
Spectrum PR Agency
MAX Australia PR Agency
Juntos Marketing Agency
Double Edge PR Agency
La Boutique Fragrance & Beauty
Brand Behaviour Marketing Agency
Outcomes Australia Not For Profit
Hurstville Ritz Hotel

Nae-Design Clients


Setanta Sports and 1000 Heads

“We found working with Nae-Design an absolute pleasure. Nae and Thomas work hard to ensure that the client's vision for designed materials are realised and that all needs are met as quickly as possible.”

Joanne Jacobs
Chief Operating Officer, 1000 Heads

“We've worked on multiple projects with Nae-Design, and our most recent project was with our client, Setanta Sports Australia, for the development of a Facebook app that was associated with a current tournament aired on the sports programming channel. The app was built precisely in accordance with our specifications and generated excellent reports on visits and interaction. We were thrilled with the response and would be happy to engage Nae-Design again on future projects.”

Lena Habkouk
Account Director, 1000 Heads

Peppercorn Food and Juntos Marketing

“Thank you to Thomas West and Nae-Design for developing a Facebook page and a number of apps for our client. Their solutions were creative, professional and demonstrated a good understanding of the requirements of the job. Thomas went out of his way to help and make the process as straight forward as possible. Thomas has a clear approach, and we very much appreciated his willingness to ‘think outside the square’ to help meet tight time-frames.”

Carolyn Loton
Principal, Juntos Marketing

Laura Mercier

“Your workshop was very informative and empowered us as marketing individuals.”

Cynthia Myssy
Senior Brand Manager

Mister Minit

“Mister Minit thanks Nae-Design in recognition of our valued supplier partnership and your contribution to the Franchisee Conference and Tradeshow.”

Kylee Young
National Marketing Manager

nae-design testimonials

Hurstville Ritz Hotel

“Amazing! Please put my website up for all the world to see.”

Alana Bowden
Managing Director

Alchemy Equities and Innovation

“Highly professional, creative and effective collaborative partners.”

Kate Ingham
Senior Client Manager

“Your enthusiasm for our project has been exceptional. The delivery of our branding and website design has been easy, effective and exciting.”

Karly Weathered
Client Manager


Nae-Design Services

Our tactical strike team of in-house designers and developers can handle almost anything we throw at them.

Get in touch to find out more about:

  • Augmented Reality for all applications
  • Games, 3D Visualisation & Simulation
  • iOS, Android, Windows, MacOS & HTML5
  • Bespoke website design & development
  • Corporate identity & branding design

We regularly conduct corporate training and strategy workshops.

Contact us on (02) 8970 3354 to learn more.


We create bespoke websites and campaigns that extend market reach and attract more customers.

Mister Minit

Worldwide shoe repair brand gets a web makeover with responsive website for mobile, widescreen & tablet.

Laura Mercier

Australian site for world-renowned cosmetic and skincare brand Laura Mercier.

Outcomes Australia

Share Life

Soils For Life

Better Off

Community change organisation by former Governer-General Michael Jeffrey. Their not-for-profit initiatives promote organ donation improvement, sustainable farming, and health and fitness.

Hurstville Ritz Hotel

The famous 150 year-old old Aussie landmark!

View the award-winning 2011 version.

reach websites


social media facebook design

Our integrated approach to online engagement places the emphasis on your message to build lasting relationships.

BBC CBeebies

Vibrant Facebook competition harnessing the power of viral sharing and fan submissions.


The unmistakable glamour of Versace captured in this sparkling, radiant NineMSN animated banner ad campaign.


Responsive e-newsletter with mobile and desktop layouts for global medical supplies leader.

Peppercorn Food

Connecting a household gourmet brand with socially active mothers and families.

Mister Minit

Worldwide shoe repair brand showcased on Facebook, promotional app and store finder.

Setanta Sports

Sports broadcaster's Euro 2012 Facebook competition app.

Hurstville Ritz Hotel

Aussie landmark hotel Newsletters, Facebook app and SMS campaigns.


With Augmented Reality generated revenue now exceeding $1b AUD worldwide, we are fully equipped to deliver this next-generation technology to the Australian market.

Any image, object or environment can trigger a rich world of video, 3D animations and interactive content.

Wild Bunch Collection

Watch Mibo™ origami animals come to life in 3D, a 7-day collectible partnership between Taronga Zoo, the Daily Telegraph and Sunday Telegraph.

Mirvac Shopping Centres

Watch Hoppy the AR Easter Bunny invade Mirvac's shopping centres!


Watch VICTA's mowers, blowers and trimmers come to life in 3D, without the clippings and sunburn.

Market City

How do you bring a live mythical horse jumping and bucking into a shopping centre with an exploding firecracker mane (without calling the fire department)?

How about a summer-themed 3D Santa that jumps into a real pool full of presents?

Sydney Interactive AR App

Alice in Wonderland app now available for iOS and Android, with themed selfies and characters brought to life in 3D.

Mobile Solutions

We build AR apps for marketing, education and entertainment.

  • Trigger AR content from Banners, Billboards & Print
  • Marker-less tracking of real objects and environments
  • Custom 3D modelling and animation
  • Gamification & Competitions
  • iPhone and iPad
  • Android phone and tablet
  • Mobile HTML5 websites
  • Location-aware & GPS
  • Store and venue finder
  • HR and training tools
  • Mobile Facebook apps


Creating your brand should be about finding a business solution. Simply put, our aim is to increase your turnover by improving your image.

  • Logo design and corporate identity
  • Business card and stationery
  • Brochures, flyers, posters, ads
  • Notepads, pens, USB drives
  • Apparel, signage, decals and more

Check out our case studies below for an in-depth look at our work.

corporate identity design


We take the steps to understand your business, creating successful websites and marketing solutions.

nae-design showcase

Wild Bunch Collection

A 7-day collectible partnership between Taronga Zoo, the Daily Telegraph and Sunday Telegraph as part of their annual “Zoo Month”.

Mibo™ origami animals brought to life with our Augmented Reality technology in a universal app for iOS and Android smartphones and tablets. Lifelike 3D animated tiger, lion, elephant and more frolic and educate with shareable photo moments.

See The Wild Bunch in action.

Read all about the campaign here.

Hoppy Easter

Hoppy the virtual Easter Bunny invaded fourteen Mirvac shopping centres nationwide in consecutive 2015 and 2016 campaigns. Shoppers could share their branded AR photo moments and selfies to Facebook instantly via our seasonal campaign app.

See Hoppy and friends in action.

Featured in these shopping centres:

Greenwood Plaza
Birkenhead Point
Cherrybrook Village
St. Marys
Stanhope Village
City Centre Plaza
Hinkler Central
Como Centre
Moonee Ponds
Cooleman Court


VICTA's AR mowers, blowers and trimmers were tested first-hand in a crowded indoor hall as conference attendees experienced a whole new level of interactivity. Minus the grass clippings, fumes and sunburns!

See the interactive AR catalogue in action.

Download for iOS and Android


Our Augmented Reality platform enabled Market City to bring their wild imagination to life through the window of the shopper’s smartphone.

Watch the Market City Augmented Reality app in action.

How do you bring a live mythical horse jumping and bucking into a shopping centre with an exploding firecracker mane (without calling the fire department)? How about a summer-themed 3D Santa that jumps into a real pool full of presents?

Market City embrace the concept of ‘interactive brands’ like no other shopping centre, fuelling Sydney Interactive with their creative ideas for ground-breaking Augmented Reality experiences.


Established in 1921, Terumo is a worldwide leader in manufacturing medical supplies and surgical tools. Creative Director Dr. Nae West’s medical pedigree helps ensure Terumo’s ongoing marketing efforts are designed to resonate with surgeons, doctors and nurses.

To meet Terumo’s high technology demands Sydney Interactive developed a mobile solution that improved stock management efficiencies and leverages the latest smartphone capabilities.


This cultural landmark was built in 1912 as a rest stop for weary travellers and merchants, and has since retained its charm. The Ritz has approached Sydney Interactive for a new identity to engage the local community.

Vintage styling emphasises it's historical roots and oriental accents reflect the modern demographic.


The Hurstville Ritz Hotel Website
Award-Winning 2011 Ritz Website


Sydney Interactive Augmented Reality awards

The Shopping Centre Council of Australia Marketing Awards gives shopping centres throughout Australia the opportunity to win the industry’s highest honour.

Sydney Interactive Augmented Reality awards

The ICSC Asia Pacific Shopping Center Awards recognises excellence within the region's shopping centre industry.

Nae-Design web design awards

The Communicator Awards is the leading international awards program recognising big ideas in marketing and communications.

Nae-Design web design awards

The Horizon Interactive Awards is a prestigious international competition recognising outstanding achievement among interactive media producers.

Nae-Design web design awards

The Interactive Media Awards™ recognise the highest standards of excellence in website design and development, with judges from American Express, Microsoft, New York Times and Ogilvy & Mather.

Nae-Design web design awards

The DesignFirms™ web awards showcase some of the best work on the web from designers and developers from around the world.


Plant Graphics by Gingko Press showcasing designs around the world and featuring our corporate identity wok.


Our goal is to leverage our elite set of creative and technical skills to give your audience a unique experience.

Experience and Qualifications

Thomas West, Creative Director
Thomas West, Managing Director

Thomas leverages over 15 years of interactive development and IT management towards creating unique experiences for amazing brands. His qualifications include a Bachelor of Computer Science and he is currently completing an Executive MBA at the Australian School of Business.

Dr. Nae West, Creative Director
Dr. Nae West, Creative Director

Multi award-winning graphic designer and former stem-cell neuroscientist Dr. Nae West takes an academic approach to creativity. Experience at one of Sydney's leading creative studios including design of the iconic FONE King brand at QVB inspired her to launch Sydney Interactive. Her qualifications include a PhD from The University of Sydney, Postdoctorate tenure at the Garvan Institute and a Graduate Diploma from The Shillington College of Design.


Explore our popular blogs: Augmented Reality, Design Trends and Branding & Identity collection from around the world.


contact nae-design
Phone +61 2 8970 3354
Office 235 Victoria Ave.
  Chatswood NSW 2067
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